Prepare your data for the new generative AI era

Bringing AI-powered solutions to transform retail.

The generative AI era is here—and it’s driving change and growth opportunities across the retail industry.

Data readiness is essential for using AI effectively. Many retailers are data-rich, but insights-poor due to functional silos. Learn how Accenture’s capabilities, such as ai.RETAIL, can help retailers get more out of their data by bringing strategy, AI and technology together for a single view of the customer and the enterprise.

75%

of retail executives view generative AI as instrumental to their business’s revenue growth.

93%

of retail CXOs are planning to scale up their investment in AI and generative AI over the next 3-5 years—in terms of time, money, and human capital

50%

of all working hours across retail have the potential to be impacted by generative AI

How data and AI is changing

Retail leaders are proactively increasing their investments in generative AI, recognizing its potential to revolutionize every aspect of the industry—from inventory management to customer interaction. As this technology advances, it is crucial for retailers to adapt and innovate, ensuring they harness the full potential of AI to remain competitive and meet evolving consumer expectations. Retailers must act now to capitalize on this opportunity.

Rely on a flexible, common data model that’s built for retail to provide a shared framework for developing all business use cases.

Generate a 360-degree customer view with internal and external data. Analyze customer behavior and drive powerful personalization.

Move fast with predictive, prescriptive insights and detailed scenario simulations. Test and learn more quickly to refine use cases.

An intuitive dashboard allows everyone to access data and understand their own role in reaching desired outcomes with recommended actions.

Use valuable customer data to generate new revenue streams by selling granular insights to suppliers that want to optimize to their offerings.

What you’ll achieve

Enhanced productivity across functions

Unlock new levels of productivity and reduce costs across all areas of the business—from marketing to merchandising to supply chain and more.

Accelerated growth and value

Accelerate economic value, drive business growth and foster more creative, meaningful work for your people by tapping into new and emerging generative AI opportunities.

Faster, better experiences

Spark greater customer satisfaction and loyalty with generative AI. Deliver personalized interactions with quick and precise responses, streamlined processes, shorter wait times and better service.

Knowledge-management transformation

Enhance decision-making and make information more accessible with automated data organization. Generative AI can generate summaries, identify insights and even predict trends.

What’s trending in data and AI

Research Report

Retail reinvented: Unleashing the power of generative AI

The generative AI revolution is transforming retail, enhancing customer and employee experiences, and offering growth and efficiency opportunities. Retailers must act now to capitalize.

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Perspective

Reinventing the future of retail

Generative AI is bringing unprecedented change to the retail industry. It’s reinventing how consumers shop, how people work and how business operates. Retailers should capitalize on this moment and prepare for the future.

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