Ndidi Oteh is the Chief Executive Officer of Accenture Song, the world’s leading tech-powered creative group. In her role, Ndidi oversees the $19 billion service – leading over 17,000 people across 120 countries – focused on helping our clients create harmonized customer experiences across design, marketing, customer service, commerce, sales, and digital products. She is a member of Accenture’s Global Management Committee.
Previously, Ndidi was the Americas Lead for Accenture Song, overseeing its largest geographic market. Ndidi has been with Accenture since 2011, leading complex digital transformations and consumer growth strategies for the world’s leading Fortune 500 companies. She also served as the global client account lead for one of our largest products clients. She continues to serve as a trusted strategic advisor for key Accenture clients.
Ndidi’s career is rooted in retail. Her foundational experience in the industry lends her a deep understanding of what it takes to create, build and operate brands. She has experience across marketing, merchandising, product development, and strategy and has successfully driven customer relevance and growth for companies across numerous industries, spanning communications and media, apparel and footwear, and consumer products.
A people-first leader, Ndidi is a staunch champion of initiatives aimed to nurture talent and foster creativity. She is an executive sponsor of Accenture’s global leadership development program High Potential (HiPo). Ndidi is also deeply involved in many of Accenture’s Employee Resource Groups. Ndidi has a long history of volunteering her time at different non-profits where she has taught creative writing, brand development, technology, and reading.
Ndidi holds a Bachelor of Arts degree in Political Science from Washington University in St. Louis.
