Christina Raab is the Market Unit Lead for Accenture in Austria, Switzerland and Germany (ASG) and part of Accenture’s Global Management Committee. In this role, Christina supports clients from various industries with complex business transformations. She has a strong focus on creating new value for businesses, employees, and customers through the combination of technology and human-led innovation.
She is Vice President of the German IT industry association Bitkom, of the American Chamber of Commerce in Germany and is a member of the Board of Trustees of Econsense, the Forum for Sustainable Development of German Business. Christina is also a member of the Senate of the German Academy of Science and Engineering acatech, as well as a Board member of Generation CEO.
Before taking on her role as Market Unit Lead for ASG in September 2021, Christina led Accenture’s Products organization in ASG with responsibility for clients from the automotive, manufacturing and consumer goods industries, among others. In this role, she worked together with some of the firm's top clients in the region, developing and implementing digital growth strategies, new sales and service models, as well as programs for learning and upskilling for a digitally savvy workforce.
Throughout her career at Accenture, which she started in 2000 as a Strategy Consultant, Christina has been passionate about driving the firm’s inclusion and diversity agenda. She is actively involved in many of Accenture’s company-wide initiatives, and has also been keen to promote gender equality, cultural diversity and LGBTIQ rights externally.
Christina has a Master’s degree in Business Administration and Business Italian from the University of Passau. She is based in Munich.
